HAVING enables threshold-based reporting: find customers with revenue >$10K, departments with >50 employees, products with ratings <3 stars. Essential for KPI dashboards and executive reports.

E-commerce Analytics

Identify VIP customers for targeted marketing

E-commerce Analytics

SELECT customer_id, SUM(order_total) AS lifetime_value FROM orders GROUP BY customer_id HAVING SUM(order_total) > 10000;

Marketing teams target high-value customers with exclusive offers and personalized service

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